Blokees

Blokees was founded in 2014, using technology to create the beauty of China and convey its culture. It continuously explores the essence of Chinese culture, organically integrating Chinese aesthetics, Chinese themes, and Chinese gameplay, creating an original Chinese building toy system that better meets the needs of Chinese players for combination, entertainment, and collection.

In 2022, the total retail sales of toys in the domestic market were 88.31 billion yuan, an increase of 3.3% over 2021.
Consumers surveyed purchased building blocks the most , accounting for 34.6%, an increase of 10.1% over 2021;
According to the sales volume, the brand concentration of the TOP10 building blocks on Tmall is 55.6%;
The brand ranking first in sales is LEGO, accounting for 42.5%;
Figure sales amount increased by 86.3% compared with last year, and sales quantity increased by 38% compared with 2021.